Carly, this is a disingenuous, non-answer to a serious question - and every adult in the room can see that. Hiding specific ads is NOT a workaround for avoiding ads on the first screen we have to see. Thank God for Black Friday. After years of being OK with Roku, it's time to look at other devices - and just when they're on sale. Roku obviously cares very little about it's customers. See y'all in the virtual sales aisles.