Carly, this is a disingenuous, non-answer to a serious question - and every adult in the room can see that. Hiding specific ads is NOT a workaround for avoiding ads on the first screen we have to see. Thank God for Black Friday. After years of being OK with Roku, it's time to look at other devices - and just when they're on sale. Roku obviously cares very little about it's customers. See y'all in the virtual sales aisles.
My TV is making me sit through an add as soon as I turn it on. I can't press any buttons or exit out of the add until it's over. I don't even use any apps on the home screen. I always immediately turn it to hdmi for my Xbox. This is really frustrating. I should not be forced to sit through an add to use a TV. I hope this doesn't become permanent. I will throw this TV in the trash so quick istg.
@Allie4012, that would be new and one more reason to never use a "smart" TV connected to the Internet (keep it dumb and use a separate streaming device). Does it happen if you set the TV to always power on to the Xbox's HDMI input under Settings->System->Power?
I was just trying to figure out how to do that and couldn't find it. Thank you! I will try that and if it doesn't work I'll just take the TV offline.
Model: Roku Express 3930X Last Update: 12/20/2025
( I hit the "reply" button under RokuCarly's post but for some reason my reply did not go under that post, or quote it for reference. I am referring to instructions given on the previous page to remove the large right hand ad on the Roku home screen.)
@RokuCarly Unfortunately your instructions did not work for me. Selecting the large right banner ad on the home screen and hitting the * button brought up a menu with an option to hide the ad. Hitting the * button repeatedly turned on the accessibility feature that reads menu items to you. 😕
I tried selecting the "hide" option and repeatedly did that for all the ads that came up, but eventually the Roku stopped letting me do that, saying something along the lines of "you have reached your limit". The ads were never replaced with the Roku logo.
(As someone else mentioned, the ads can be gotten rid of with Next DNS; I just don't remember offhand how to do it. But I'll just re look it up.)
The offense i am taking here is that none of the many roku devices i have owned was sold as an ad-supported device.
This is a clear bait and switch. Deceptive business practice. A betrayal.
Does AppleTV display ads in the UI? Fire TV? I'll be looking into it.
I wrote this already, but it wasn’t posted. Stop forcing me to see ads on my Roku!!! I don’t want to have any ad forced on me. I bought 2 Roku tv’s and I am returning them. The way I am FORCED to see them is total **bleep**!! I will spend more money on another brand and the Roku’s are going back!! Bye bye Roku!!
@Dawn1060 Part of the reason that Roku Tv's/devices and other brands are so cheap is because they are in part supported by the ad revenue they create. So, they look for any means to do so. By no means am I saying that I like that, but that is the reason they do what they do and the nature of the streaming world. The only way to avoid that is go back to the standard non-streaming way of doing things, either with an antenna over the air, or cable type TV, that supplements their revenue with commercials on the TV shows it airs in the cable package.
I need a way to completely and utterly remove absolutely all home screen ads of absolutely every possible kind on the home screen. No pressing star and selecting not to show the ad, not opting out of sensitive ads, not opting out of personalized ads, nothing like that.
I mean completely and utterly removing absolutely every possible ad of every possible kind in every possible way, shape, and form permanently with absolutely zero chance in any way, shape, or form for said ads to return or start showing up again in absolutely any way, shape, or form.
Not currently possible and considering the nature of all of the streaming platforms it is unlikely to ever be possible. Streaming devices and services make money be selling ads and/or subscriptions, so the more they stuff onto a device or into an app, the more money they make. Considering a number of streaming services are not making money and/or consolidating, that is most likely not going to change. Pretty much the only way to avoid that is go back to the regular non-streaming way of watching TV (with a cable/dish provider or antenna) where you see the commercial breaks during shows.