Carly, this is a disingenuous, non-answer to a serious question - and every adult in the room can see that. Hiding specific ads is NOT a workaround for avoiding ads on the first screen we have to see. Thank God for Black Friday. After years of being OK with Roku, it's time to look at other devices - and just when they're on sale. Roku obviously cares very little about it's customers. See y'all in the virtual sales aisles.
My TV is making me sit through an add as soon as I turn it on. I can't press any buttons or exit out of the add until it's over. I don't even use any apps on the home screen. I always immediately turn it to hdmi for my Xbox. This is really frustrating. I should not be forced to sit through an add to use a TV. I hope this doesn't become permanent. I will throw this TV in the trash so quick istg.
@Allie4012, that would be new and one more reason to never use a "smart" TV connected to the Internet (keep it dumb and use a separate streaming device). Does it happen if you set the TV to always power on to the Xbox's HDMI input under Settings->System->Power?
I was just trying to figure out how to do that and couldn't find it. Thank you! I will try that and if it doesn't work I'll just take the TV offline.
Model: Roku Express 3930X Last Update: 12/20/2025
Unfortunately this did not work for me. Selecting the large right banner ad on the home screen and hitting the * button brought up a menu with an option to hide the ad. Hitting the * button repeatedly turned on the accessibility feature that reads menu items to you. 😕
I tried selecting the "hide" option and repeatedly did that for all the ads that came up, but eventually the Roku stopped letting me do that, saying something along the lines of "you have reached your limit". The ads were never replaced with the Roku logo.
As someone else mentioned, the ads can be gotten rid of with Next DNS; I just don't remember offhand how to do it. But I'll just re look it up.