"destruk" wrote:
Just a ballpark figure? between $1 million and $2 million/month?
Most certainly not. Try lower, much lower. If they can command such numbers, RokuCo would not be getting through so many financing rounds (were there 6 so far? is the last one "series F", hard to keep track). Nor if valuable, will they be wasting ad space to repeat the same ad over and over again, "Hulu style". Rather, the total monthly receipts are probably in the $1-2M range - from all ad deals and partnerships, sans actual player sales. Not that anyone frequenting this forum is likely to know the exact number.
This makes for a great interview question though, "how much is Roku's side banner worth?". A good marketeer should be able to give a fair guestimate on that. I am not one of them marketeers though; best i could muster is un-educated guess on number of gas stations in US within factor of 2x or a much better educated guess on how many "Roku" mobile apps are out there.
