We are about to work on offering to our users a channel, but really have no idea of how many units in the US, Canada and worldwide there are out there?
So about one million boxes, and all in the US (or supposedly in the US).
What is the usage of the various channels? What sort of bandwidth is being used up by the various channels?
I know some of this is info that is specific to whoever is a channel, but there needs to be a way for us to size the market. We need to know if our 1M US users would be interested in buying a Roku box if we supported a channel for their content etc...
We need to know if we stream HD to that box, about what size of an issue is it if we end up with 100K users streaming to a Roku box versus their web browser.
Anyway as much market data as possible would be great, and let us know if we want to tackle this now, or later.
It would also be interesting to know what/how Roku is marketing or helping to market channels to the general public. Plus if we are selling Roku boxes on our site along side the ability for our users to stream to the box, what's in it for us? :-)
Thanks, we are in the final stages of deciding the direction to head for the next three months and we are interested but realized we don't have enough data.
It is an inevitability that Apple will release an app store for the Apple TV in the not too distant future and that app store will blow the Roku channel store out of the watter in every way (Unless Roku has an astounding OS update up their sleeve)
9 months from today the Apple TV 3 will come out at $99.00 and the Apple TV 2 will drop to $59.00
(when a $99 GTV box comes out)
1) A retail strategy, with out being in retail they simply will not have the mind share required to be compared to the other products.
2) An enhanced OpenGL based interface that allows for fast and high end graphical interfaces to compete with the rich interfaces on their competition.
3) An enhanced SDK that allows developers to work as fast and efficiently as the Google TV SDK and the Apple iOS SDK