@NohoNoel There are no ads while watching Prime. But if your talking about IMDbTV inside Prime then yes. Upload has no ads. Only a preview on other Prime movies or shows. Not ads. I think you’re completely mistaken The difference between an ad and a preview
@NohoNoel wrote:Curious...I'm wondering the same as the ads don't play on the same content with my Fire TV. Seems like Roku thing to me.
Since Amazon sells the Fire TV devices, it's entirely possible they treat the two devices differently. That's all on Amazon. Roku has no say in what Prime Video does within its channel, as long as it meets the standards of conduct under the Roku developers requirements.
It’s definitely PRIME who has begun showing full ads during movies despite having a Prime membership. For my TV, this has just started Dec 2022. Very annoying. Any ideas as to the reason?
Verify the source of the movie. Prime also carries stuff from FreeVee (formerly ImDB TV). That is ad-supported, even with a Prime subscription.