Disney+ likely benefits financially from the bug, albeit indirectly, since the app’s freezing forces users to restart ad blocks, thereby increasing the total number of ad impressions logged.
Each impression potentially translates into additional advertising revenue, particularly if Disney+ charges advertisers on a CPM (cost per thousand impressions) basis.
If this is indeed the case, the financial gain could create less urgency to resolve the bug, especially since Disney+ subscribers on yearly plans are somewhat “locked in,” reducing immediate churn risk.
While Disney+ likely has the resources to predict potential losses from subscriber dissatisfaction, they may have calculated that the bug’s impact on revenue from additional impressions outweighs the risk of subscriber attrition, particularly if many users tolerate or workaround the issue.
