I wonder... does Roku realise what a terrible impression this creates? I just bought my first Roku device to dip my foot into a different streaming ecosystem, but am now consider going in a different direction again.
I wanted to try this to see what the experience was, but my experience is now so tainted by this interaction, I don't think it will get a fair shake.
Why on earth should I give a credit card just to register a device I already bought, just to be allowed to use it? And, frankly, is this legal in many jurisdictions where companies must ask only for what they need, not what they'd like on a whim? I'd perhaps be happy to purchase things, if I didn't feel like I was on the bad end of a Nigerian Prince scam, which forced credit-card acquisition smacks of.
How to avoid this unpleasant purchasing aftertaste? Simply show me a skip button. That, to me, would be a reasonable. Don't make my first interaction with Roku's community be me looking up how to avoid some of Roku's processes. Whichever department forced this through needs a strong talking to by your customer experience / UX or support folks!
But my thanks to those posted hacks around this. If only your sage advice wasn't needed...
