I use JustWatch on my Chromecast with Google TV and it is incredibly useful. It belongs on Roku as it would greatly enhance the UX, add to customer loyalty/engagement and keep users in the Roku environment. From Roku development channel "Strive for “minimum clicks to consumption.” Make it trivial for users to find and watch what they want." That's JustWatch.
Agree. It is totally disappointing that neither Reelgood or Justwatch are available... wouldn't be horrible if Roku actually provided the same type of service (which they should) but for now pushing me toward google/android or firestick based service. The hardest part of cutting the cord is an organized one location source for playlists, movie searches etc... either provide it or allow at least one of the other services to do so.
We do it anyway though - they could just make it easier. In fact, I’d probably watch the Roku Channel more if it were searched when I’m looking for new things to watch.
You can use JustApp on a phone or tablet, and then click on “watch on tv” and it will display a list of Roku’s on your network. Select the correct one and it will launch the app and go to the show. It is quicker than using native Roku search.