Just trying to clarify a few things. The Roku payout should be 60/40 of $14/1000 (CPM) right? So I believe with 1,800 impressions per day you should be making $15.12/day from Roku RAF, not including your 3rd party advertiser, correct?
Is the 6,000 'impressions' per day is based on the Excel sheet they send you? Just making sure you're not using the Developer site analytics of 6,000 visitors or views per day.
Secondly, I believe Roku "will" be paying us out, there's just been an endless delay & rare responses to previous channel owners constantly saying "Soon" and "Next Quarter"
Yeah, its getting frustrating, even just a forum update informing us of the situation. At the very least tell us it will be resolved this year. Has anyone here heard from a Roku rep or Department regarding this? I've only read forum posts with word of mouth expectations (Q3 17, Q1/Q2 2018 etc) for payout.
I, for one, would love to see more involvement of the Roku staff on this forum. It certainly would make it easier for those of us that are trying to eke out an existence.
I'm setting here crunching numbers and I've got some serious concerns about Roku and the math for their Ad system.
I use a 3rd party ad service so Roku takes 30% of my inventory off the top, then back-fills any available inventory at a 60/40 split.
The issue I'm having relates to the 30% that they take off the top. I generally have an inventory of 6,000 impressions per day. If Roku takes 30% that's 1,800 impressions per day. If my 3rd party ad provider only provides 600 impressions, I've served 2400 ads but I'm only being paid for the 600 and see nothing of the 1800 that Roku takes.
After doing the math for Q3 and Q4 I made around 0.005 cents per impression and my costs are around 0.006 cents per impression. In short, I'm losing money because Roku takes 1800 without paying me a dime.
Can someone from RokuCo (or one of the other forum members) explain how this math works? Am I wrong? At this point I'm ready to go back to the subscription only model.
i think the real focus and concern should be why your 3rd party advertiser filled only 14% of your opportunities? picture would be much brighter if they filled 50% - 80% ...
- Roku actually filled X = ???, at 60% to you