"Baradanikto" wrote:
It may be time to look for an alternative ad platform. Can anyone recommend a "fair" and "consistent" ad platform that's easy to implement with DP?
That's what got my channels into trouble. I use a 3rd party (I'll PM it to you) and it was easy to implement. However the issue....
Roku want's 30% of your inventory and will back-fill any unfilled impressions at the 60/40 split. In the last 2 quarters the 3rd party delivered around 130,000 impressions while Roku delivered 300,000 impressions. The money I make from the 3rd party provider basically covers my bandwidth charges and the Roku money was *supposed* to pay my content partners (and maybe a bit for myself if I'm lucky).
But since they are now 47 days late with the payment from Q3, I'm basically skating on thin ice and if it's not covered before the end of the month, my channels will be down.
Their initial reason was because I used a 3rd party, they keep 100%. Thankfully I had reports and back-up data to prove that even with 30% of my inventory, they still owed me a lot of money for the back-filled ads. I'm guessing that's when they realized there was a big problem. I've talked to guys who said that they were 100% Roku Ad's that haven't been paid for Q1, Q2 and Q3. Not sure if they had enough views to get the minimum payout, but some communication on the issue would be great.
There is 2 things that differentiate Roku from the other OTT systems. Ease of use and tonnes of small independent channels that are for niche audiences. If they can't straighten this out soon, they may lose those channels and that would be sad to see.
Use Wordpress to power your Roku Direct Publisher (& other platforms) -> https://rovidx.com