Roku Direct Publisher

[Raul-WA4TPR]

While setting up my channel I select to monetarize, but it does not give me the option to select Roku to insert the ads, instead it's asking for an ad-server address, etc.  Am I missing out on something?

[37mediagroup · Accepted solution]

Roku reversed course on that. Back around 2018 when they launched RAF the thought was to make it available for all channel. The (likely) problem was most advertisers & buyers weren't interested in people watching small, niche channels as opposed to (examples) CBSNews, Tubi, Roku Channel etc.  So after about a year they shut it down for small channels and said they'll select you if you're big enough.

If you're DP chances are you're too small, although I think 1 or 2 people posted that they were on RAF, I may be wrong on that, regardless I'm sure the viewers stats need to be quite high.