"Komag" wrote: It's those darn French taxes - Sacre Bleu!
Not really, no - that is an obvious error. VAT* = 20% in FR.
There are multiple things wrong in the picture above though (assuming for A and B that tier3 were correctly gross-priced at 2.49 €):
Fiscal error for France: net should be 2.49/1.2 = 2.075 €, on which 80% cut is 1.66 €
Fiscal error for Ireland: VAT in IE is 23%, hence net = 2.49/1.23 = 2.024 €, on which 80% cut is 1.62 €
Pricing error for EU: RokuCo's gross (i.e. "VAT included") prices are too low at 0.79/1.59/2.49€ for tiers 1/2/3 - they should be bumped up by +20% to accommodate for VAT and become like Apple's 0.99/1.99/2.99€
(*) VAT is the sales tax in EU; about 20% but may vary by country; calculated on top of net (not gross) price, just like sales tax in US - the difference between sales tax and VAT is in "value-added" treatment within resellers chain