you could do something like this:
In the component definition of your rowlist's itemComponentName item add:
<field id="focusPercent" type="float" onChange="onItemFocusChange"/>
And in the brs code of your rowlist's itemComponentName item put
sub onItemFocusChange()
if m.top.focusPercent <> invalid and m.top.focusPercent = 0 and m.top.getchild(0) <> invalid
m.top.getchild(0).getchild(1).color = "0xffffffff"
else if m.top.getchild(0) <> invalid
m.top.getchild(0).getchild(1).color = "0xff0000ff"
end if
end sub
In the above, m.top.getchild(0) references the item in the row, and m.top.getchild(0).getchild(1) references the title of that item.
(Although testing it, it's not the smoothest, there may be a better way but this may get you on the right track?)
aspiring