If you already have a channel parsing this mrss feed (sounds like you do since VOD is working), try replacing the url in this line:
<media:content url=http://cdnbakmi.kaltura.com/p/349821/sp/34982100/serveFlavor/flavorId/1_vrdth197/name/1_vrdth197.mp4/>
With an url to your top level .m3u8 file. You may need to set the StreamFormat in the mrss as well (and be sure your channel is picking it up) as the value needs to be "hls". If it was not specified, StreamFormat defaults to "mp4", which matches your VOD url above.
--Kevin