I realize that there can always be some variance based on backlog but I'm having trouble finding what the average approval times are for a newly submitted channel in the ROKU store? We work with some very big brands under tight timelines and we need to be able to factor in the approval times in our estimations. Often are delivery dates are tied closely to network promotions so I'd love to get an idea of min, mean, and max approval times in cases where nothing gets kicked back.
I used Direct Publisher and took roughly a week, about 4-5 business days. SDK & Scenegraph could be different, I haven't coded one. Try to get it flawless because if its rejected it'll go back into a queue and maybe take another couple days for re-approval.
Thanks, @pasnow. I appreciate the feedback. Currently we are using SceneGraph. Our one experience publishing an app for a brand took more than a month, but, it was over the holidays so I'm hopeful it was pretty atypical.