I don't know much about how the ROKU box works, but is sounds like the underlying message about the development and donations is this.
the donatees are selling nothing more than a "app" of sorts that will read what is publicly available.
what is doing the "redistributing" as you call it is YOUR ROKU box that is using the software they developed.
(again, this is how i understand this to work)
Am I way off base? (I'm a new ROKU user that just got turned on last night)
Certified Newbie Wanting to cut the cords have the following options available to me - ROKU XDS, Apple TV 160GB, 2x Apple TV 2nd gen., PS3, XBOX360 and more LCD Tvs than the Musée du Louvre has paintings on the wall!