Well put! What more needs to be said? Other than goodbye Roku.
I just tried that setting. I hope it gets rid of the ads and doesn't just give me a static ad that I can't skip.
Check out the nVidia Shield. It's more expensive but way more customizable.
It's not clear to me that this will work. However, this is a great time for everyone to do just what you did. Make their advertising less profitable to them across the board.
I should not have to see any advertisements. This Auto Play one is way, way over the line, though.
If they are doing this on Roku TVs, that is truly unforgivable because there is no escape. I can toss my Roku device in the e-waste. Trashing an entire TV is really expensive and inconvenient.
I feel for you. I don't see any way around trashing your TV. But maybe you can get relief withal nice class action brought by everyone who bought an expensive, ad-spewing paperweight.
Here is that same statement of the Roku CEO ran through an AI to cut out the Corpo speak:
Alright, let’s cut through the jargon and break this down into plain English. This person is talking about how their company (likely a streaming platform or smart TV service) is trying to make more money in 2025 by focusing on three main things, with a big emphasis on their home screen—the first thing people see when they turn on their TV.
Here’s what they’re saying:
In short: They’ve got a huge audience staring at their home screen daily, and they’re now laser-focused on cramming it with more ads—especially video ones—and selling that space to all kinds of businesses, not just the usual entertainment crowd. It’s all about raking in more revenue while keeping it pretty enough that people don’t complain.
Word.
I too contacted support but they didn't understand what I was calling about, so I guess a lot of the agents didn't get a heads up that this was happening - it didn't seem to be something she could find in her repertoire of scripted responses. We're done.
Just got my first one. I'll give it a week or two for them to realize how bad this is... but after that I'm ditching my 4 Rokus.
If you go into the Settings/Accessibility/Auto-Play Video you can disable these auto-play ads. Note that it's done because the federal ADA laws are pretty much mandating this, so don't think this is going to be a Roku-specific issue.