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[JeffLawlor]

If they are doing this on Roku TVs, that is truly unforgivable because there is no escape. I can toss my Roku device in the e-waste. Trashing an entire TV is really expensive and inconvenient.

I feel for you. I don't see any way around trashing your TV. But maybe you can get relief withal nice class action brought by everyone who bought an expensive, ad-spewing paperweight.

[Screaminhotdog]

Here is that same statement of the Roku CEO ran through an AI to cut out the Corpo speak:

Alright, let’s cut through the jargon and break this down into plain English. This person is talking about how their company (likely a streaming platform or smart TV service) is trying to make more money in 2025 by focusing on three main things, with a big emphasis on their home screen—the first thing people see when they turn on their TV.

Here’s what they’re saying:

1. They want to cash in on the home screen.
   • About 125 million people turn on their TVs every day and land on this company’s home screen. It’s where people decide what to watch, and they already spend time poking around there.
   • The company sees a chance to shove more ads into that space. For example, they’ve already started tossing video ads onto the home screen—think car commercials or other big brands. It’s a quick way to blast an ad to a ton of eyeballs at once.
2. They ignored the home screen before, but not anymore.
   • In the past, they kept the home screen simple and focused on making it a smooth, enjoyable experience for viewers. People liked it—it stood out from competitors’ cluttered designs.
   • But they didn’t think about milking it for cash. Now, they’re flipping the script and turning it into a money-making tool.
3. They’re adding more ads and branching out.
   • They’ve got this thing called a “marquee ad” (basically a flashy banner or video spot) on the home screen. It used to just be static banners for movies or TV shows, but now they’ve upgraded it to video ads.
   • They’re also selling these ads to more types of companies—not just entertainment (like movies or shows), but stuff like consumer goods, cars, even cruise lines.
   • Same deal with “themes” (like wallpapers for the home screen). Before, it was all about promoting something like a Disney show—say, a Mandalorian takeover. Now they’re letting other industries, like Carnival Cruises, slap their branding up there too. It’s less about movies and more about whatever pays.

In short: They’ve got a huge audience staring at their home screen daily, and they’re now laser-focused on cramming it with more ads—especially video ones—and selling that space to all kinds of businesses, not just the usual entertainment crowd. It’s all about raking in more revenue while keeping it pretty enough that people don’t complain.

[cavemanmike]

This is **bleep**ed up Roku

[Opus110]

100% will toss all my Rokus if this intrusive **bleep** stays. Charge more for the box of you need to, get more revenue share from content providers, but don't do this. This defeats the point of moving off cable and paying for ad free content. Apple TV here I might come. 

[adsmademeleave]

Got my 2nd home page Moana video ad just now, first one was about a week ago.  There was a close button but that doesn't matter, all five rokus have to go in the trash.  So disappointing...

[Comorris]

I feel your frustration. I am also seeing these pop up full screen video ads on the homescreen and I despise them. I've been using Roku devices since about 2013, if I remember correctly. I've recommended them to countless people. I won't continue recommending Roku and I'll likely also start looking at other options if these ads continue. It's invasive and you know it'll become a "wait X seconds to skip this ad." No. This sucks. Knock it off Roku.