Roku is our TV provider. I am trying to add NFL to our channels. The screen directs us to enter a code, which I did and now NFL shows as installed, however we still can't access the channel. It gives us another code to go to nfl.com/activate. I did that and entered the code. It comes up Select your Service Provider. Roku is not oe of them. What now??
Roku is not a service provider. A service provider is a cable company or one of the cable alternatives like FuboTV, Sling, Philo, etc.
https://www.roku.com/blog/cable-alternatives
Roku makes little computers that connect to your TV. That's pretty much it. It's not a service.