Unfortunately, there are more and more inappropriate ads for kids. I noticed it too while watching the TV with my daughter. They are increasingly targeting children and may harm them. Some of them may be leading to childhood obesity, hurt their self-image, and increase use of tobacco products. Until now, I didn't discover a tool to block ads on TV. Yet, the guys from fosterplus.org suggested parents to discuss with their kids about the danger of ads. I did the same with my daughter. Besides, I installed a VPN on our computer to avoid any inappropriate content while she is using apps.