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Why does the commercial have "music" repeating "What the-- What the--" ? As if to say WT F?

The Roku channel is great, until this smart light bulb commercial I was a fan.

 

But I dont like profanity and dont appreciate the Double Entendre using words that clearly mean the profane meaning.  I watch and the show is interrupted by ads. Ok sure.  But these ads bother me, Roku light bulb and camera products.  Mute the sound and its a clean good ad.  The audio? repeats What the--  ? which in todays world means one thing, What the F**K? 

If some cheerleaders at a ball game said:  Rik-um Rak-um Ruke-um Rukk-em get that ball and really fight

They would still leave the impression of saying F**K-um even if that wasnt said. 

The ad saying What the... What the...  I cant understand what the rest of the words are, like modern music full of profanity perhaps.  I scramble to mute the tv.  it bothers me so much that I'd write here to say WHAT THE F**K  is going on with this?  You want that word out there, what the F**K? Look I have new light bulbs.  OH! What the F**K?  listen to the Roku ad, What the--

Can you please clean up your ad?  Oh, we did that to appeal to the ignorant slack wads who have no values in life, they will be more likely to buy our products we use profanity because its normal for them?

 

 

 

9 REPLIES 9
AvsGunnar
Community Streaming Expert

Re: Why does the commercial have "music" repeating "What the-- What the--" ? As

When I hear "What the", I assume it is what the heck, what the hay, or what the h.  As with anything that is left unspoken, one can fill in whatever they choose to hear.

Next time you see the commercial, try hearing "What the fiddlesticks?" and see if the commercial is more tolerable to you.  Personally, I just mute most ads.

Roku Community Streaming Expert
Just another Roku user... I am not a Roku employee.
Insignia RokuTV, Ultra 4660, Premiere+ 3921, Express 4k+ 3941, Streambar 9102

Ionacles
Newbie

Re: Why does the commercial have "music" repeating "What the-- What the--" ? As

There are several versions of this commercial, but the opening where the dog is licking the camera the first words are "What's up?". As in "what's up with that dog licking my camera?".  "check it in", "check it out"  I think is concurrent with the keypad entry, and if you watch and listen you'll notice the lyrics match the product on the screen.   Overall a very well done ad. I find my foot tapping when the commercial comes on.

ROKU: If you have a 3 min. version of the song, (w/o the alarm sound), the kindly post it in a link below, along with the name of the band

Re: Why does the commercial have "music" repeating "What the-- What the--" ? As

I agree! I always mute the commercials because I don’t want to hear “what the ___”. I don’t like that the are using cussing in commercials. 

Jthughes
Newbie

Re: Why does the commercial have "music" repeating "What the-- What the--" ? As

I love this song, where can I download it? 

0 Kudos

Re: Why does the commercial have "music" repeating "What the-- What the--" ? As

Man can you not whine it's a commercial and there isn't any swearing in the commercial your truly making something out of nothing and seriously if it bothers you that much don't watch it or turn it off or down. Complaining just for the

Sake of complaining

Is absolutely annoying do you not have anything better to complain about? WHAT THE_______? LOL.

AnnoyedLady
Streaming Star

Re: Why does the commercial have "music" repeating "What the-- What the--" ? As

@AllenRogers436 You're aware that the song was released for radio a couple years ago, right... and I can't believe you're complaining about double entendres in a world where daytime and prime-time television features soft-core porn and calls it "romance" or the "action" genre features gunfire with blood and guts splattering... grow up 

0 Kudos
AnnoyedLady
Streaming Star

Re: Why does the commercial have "music" repeating "What the-- What the--" ? As

@Allonbackuth82 ....10000% correct

0 Kudos
AnnoyedLady
Streaming Star

Re: Why does the commercial have "music" repeating "What the-- What the--" ? As

@Jthughes ...good ole shazam found it! "What the" by Robbie Nevil

0 Kudos

Re: Why does the commercial have "music" repeating "What the-- What the--" ? As

I totally agree with you 100 percent. The song is repetitive and stupid and aggravates me every time i hear it the “what the” they must think its cute and a modern fun song to put in a commercial but cmon it sounds like they even blurred out the swearing part i just dont understand Roku please change the song, switch it up at least lol. My wife agrees about the song we are just glad we are not the only ones 

0 Kudos
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