I also rush to mute TV when it comes on.. love Roku and hate the ad. Roku can do better
Please stop this horrible commercial. It doesn’t even make sense. It is so awful it makes me want to turn off the tv
How did something like these get approved and who approved ?
Is someone asleep at the wheel?
What were yall think with the ridiculous and offensive screaming commercial. I already got a Roku TV why are you torturing me with this nonsense? You are bringing chaos into my house and I have had enough ! Fix it and remove this horrible commercial
The screaming commercial needs to go. I already own a Roku TV and you’re punishing me with two actors acting crazy and yelling . It is completely inappropriate and bringing chaos into my house. I am relaxing at home I don’t want to hear two people yelling at the top of their lungs. If this commercial does not stop I will quite using this company. You might want to listen to your customers cause I know I am not the only one that feels this way.
It's going to be a long winter.
Roku spent a fortune on this offensive campaign.
Roku releases new ad campaign ahead of holiday season
“We just want to make sure that Roku products are top of mind,” the CTV maker’s director of marketing and devices said.
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Screenshot via @RokuUS/YouTube
ByJasmine Sheena
October 4, 2024
• less than 3 min read
Imagine that it’s Thanksgiving Day. You’re back at your parents’ house for the holidays. That one relative is asking when you’re getting married, so you retire to the living room to watch some TV. But…you can’t find the darn remote.
That type of frustration is a central theme of Roku’s new ad campaign, “Less screaming. More streaming.” The campaign, which is slated to run on Roku’s owned social media channels and on The Roku Channel, includes three spots featuring families screaming at each other over issues with their TVs.
Lo and behold, they decide to switch to Roku—which calms them all down.
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The campaign debuts ahead of the holiday shopping season, which Adobe Analytics has projected will reach $240.8 billion in domestic online retail sales between Nov. 1 and Dec. 31. That’s a time when consumers may be looking for products like Roku’s, Colleen McGee, Roku’s director of marketing and devices, told Marketing Brew.
Stream queen: Why release the ad campaign now? According to McGee, the company’s consumer insights team found that consumers draft their shopping lists about three months in advance of the holidays, well before Thanksgiving and Black Friday.
“Q4 is a big shopping timeframe, but as you can tell, these [ads] are not really holiday-themed,” she told us. “It’s more about when we know people are going to be in the market looking for products that meet their streaming needs. We just want to make sure that Roku products are top of mind.”
To that end, the campaign is designed to compliment ads consumers might see on the media outlets of retailers that carry Roku’s products, McGee said.
“I think the campaign fits perfectly in that strategy to intercept consumers while they’re shopping with this message,” she said.
Closer to the holidays, McGee added, Roku will run its “Joyfully, Roku” campaign for the third year in a row.
@SmokinTexan I heartily second that emotion! That has to be one of the most obnoxious commercials ever! I race to mute the screen asap, whenever that awful mess of cacophony begins, it's also a lot louder than the programming I may be watching, which only compounds the torture. What are these people thinking? Is Roku seriously trying to lose customers?
Where are you seeing this ad? What company is it advertising for? Even on The Roku Channel, Roku doesn't control all ads