I agree 100%. The frequency & repetition of ads are maddening. I got to point of not watching any Roku channels because of this "brilliant" marketing scheme. Roku was made aware of this sickening issue long ago. They haven't changed their advertisement practices for the better. They actually got worse. Roku's head of Marketing should be sh!t canned! This marketing imbecile clearly isn't held responsible or accountable for his stupidity. His stupidity and ignorance is as frequent and repetitive as the extremely annoying and infuriating Roku ads. The only customer solution is to stop watch all Roku channels until they correct this BS.