Video Ads Autoplaying on Homescreen

Started to get the auto play ads on my Roku homepage. I've used, and enjoyed, Rokus since the first one came out. I've purchased them for family and recommended Roku to friends. If these ads stay, I will destroy - not sell, not donate, not give away, literally destroy - all of my Rokus. This is en**bleep**ification at its worst, just seeing how **bleep** and annoying your product can be before too many people leave the service and revenue goes down. Maybe my loss to Roku isn't enough, but I hope large numbers of users leave Roku if these intrusive ads become the norm.