Hi Roku, you recently sent me an email, you should have spoke only on the update and how important it was without saying what the update is. It will naturally make the person wonder, what's the update. Then have a whole page about the update, but it has to have some wow factors. Interactive features, something maybe where customers can leave comments about movies and shows. Spend money on a blockbuster that can hold attention by itself. Now you're using your email list to replace AD'S that would cost a lot of money. Then a week later send an email telling the guest (customers really but you want your company to treat them like they are inviting them to their great experience), sorry your device cannot receive the update, but on the email the ad for the new roku is there.
Turn that frown upside down
