I think that advertising is great it brings in the Money but what if Roku had Advertising done in a mini window?? The ad pops up in one of the lower corners and with a button to click and make full screen this would stop your movie or tv show allowing you to watch the ad and when the ad is complete either you click back or it will take you back to your show right where you left off automatically so you miss nothing.. With this feature the ad gets played and Roku still gets paid...