@Perytons
Thanks for the post.
When trying to perform a factory reset, please make sure you are pressing and holding down the reset button for at least 30 seconds, regardless of what is happening on screen.
In addition, how are you powering your Roku device? Is the device plugged into the TV USB port or is it plugged into a wall outlet?
If you are still unable to resolve the issue, please provide the serial number/device ID on your Roku device. I'll be able to assist you further from there.
Thanks,
Danny
Danny R.
Roku Community Moderator