Roku Direct Publisher

Roku Direct Publisher - the easiest way to create a great TV experience. Learn more about how to create a Roku channel and share your experiences with others.
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Video conversion rates question

This is probably a dumb question, but it's not really my department, and I'm learning on the fly  ....  in the channel analytics are the 'conversion rates' per video, is that basically the % of times that it plays through completely, or is it similar to marketing conversion rates where it would mean it plays through AND plays a full ad?

Thanks, D
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