This is horrible. Forcing a user to enter a credit card or paypal account will drive a lot of users away.
We have been testing Roku and want to use it for our users. We would like to recommend to all our users to use Roku instead of our current platform.
However it is going to be a hard sell to my users that they have to put a credit card on file with Roku.
They may never purchase anything from the Roku app store.
We have 15,000 users and this might be something that send us looking for a new solution.
I hope Roku reconsiders mandatory credit card (or paypal) on signup