Roku Developer Program

Developers and content creators—a complete solution for growing an audience directly.
cancel
Showing results for 
Show  only  | Search instead for 
Did you mean: 
fredfulsome
Level 7

Re: Suggest an ad server company?

I have the same need. Roku has provided a list of companies like FreeWheel, SpotX and more, but most won't contact me back or have a 1 Million per month ad run minimum. Any luck in your search so far?  

0 Kudos
newchannel
Level 8

Re: Suggest an ad server company?

Hi,

No, unfortunately found nothing so far. Was hoping to find one so I can add the link they provide to get the ads running. Hope you find one, and if you do, keep me posted if you will and I'll do the same.

 

 

http://www.victoryNOWfilmsandtv.com
0 Kudos
fredfulsome
Level 7

Re: Suggest an ad server company?

Roku did supply a list of companies, but no actual contact info and most of the companies just don't respond. The ones that have required a larger audience similar to what Roku requires before being accepted. 

The list Roku provided was:

SpotX
Telaria
Freewheel
AOL
LKQD
Beachfront
OpenX
Rubicon

My only replies have been:

Freewheel won't tell me how much volume they need other than "We can revisit this conversation once your audience is there but right now its not close to the 25M impression ballpark", which I thought would be 25 thousand ads per month minimum. My research showed "An impression is when an ad is fetched from its source" and The "M" in CPM represents the word "mille," which is Latin for "thousands. I provided my math to show I was well over that threshold, but FreeWheel said it was short of what they needed, but would not clarify further even as I attempted several times to try and understand their terminology and math and contrast it with my provided calculations. My formula was 16 ads per hour x the number of hours per month of streaming. Their use of "impressions" may be different as the rep directed me to an old article that referred to web page impressions and not streaming media. My contact there was Patricia Whitney (pWhitney@freewheel.com). Try giving her an email and if you get any clarification please let me know. 

SpotX got back with me and were much more clear on their minimums. "We will need to see a minimum of 1 million monthly video ad calls from your inventory". My contact there was Derek Quinn (dquinn@spotx.tv).

I went off list and heard back from Verizon Media, but after playing email tag I didn't get a response for the actual meeting, but I intend to follow up again as the rep (Daniel Herrera daniel.herrera@verizonmedia.com) seemed like he was open to a call. 

That is literally all I know about the subject. I contacted every other company on the list without any replies. Let me know if you have more luck than I did.

0 Kudos
renojim
Community Streaming Expert

Re: Suggest an ad server company?

@fredfulsome, thanks for sharing.  I fear that 25M may be 25 million per month.  If so, that's out of reach for me and probably most small developers.  Keep us posted on what you find.  My experience is similar to yours -  most of these companies don't even have the courtesy to respond.

Roku Community Streaming Expert

Help others find this answer and click "Accept as Solution."
If you appreciate my answer, maybe give me a Kudo.

I am not a Roku employee.
0 Kudos
newchannel
Level 8

Re: Suggest an ad server company?

It seems most want to cater to the large companies. It's a shame because multiple small channels have contributed to building the platform one viewer at a time before the big companies jumped on the band wagon. 

I am checking into something I came across. I'll share it with you as soon as I check it out further and then you can also help me to check it and if it works for us, perhaps we will have a way to run ads. I hope it's for real.

 

http://www.victoryNOWfilmsandtv.com
0 Kudos
Baradanikto
Level 13

Re: Suggest an ad server company?

@newchannel Before expending effort and money on an ad server, you may want to read my response to the topic Does Roku place ads on Direct Publisher channels?

FREE Windows desktop software for creating BIF (Trick Play), Direct Publisher (MRSS, JSON), and FireTV feeds @ GitHub/rrirower. No programming knowledge required.
0 Kudos
newchannel
Level 8

Re: Suggest an ad server company?

Okay, thank you. I read your post/ Thank you for providing it.

I have the adbreak in my json. I had an ad server company I was using previously. I placed their vast tag to run their ads. 

I have been looking for another company to do the same but not found one. Another option I guess is to setup an ad server but I have not researched that yet to see what is required to get that going.

http://www.victoryNOWfilmsandtv.com
0 Kudos
AaronMSpelling
Level 13

Re: Suggest an ad server company?

actually @newchannel  , if you don't have a huge and very successful channel  , you only option is to setup your own ( not very complicated it is doable , i have lot's of feeds on lot's of channels - the little challenging part is be be up to date all the time and find / make ads for your feed )

Building a TV Channel can be easy … if you have a right tools ===>> https://tv-channel.info/
0 Kudos
newchannel
Level 8

Re: Suggest an ad server company?

Hi,

I thought about that. I'm not familiar with how to do it and will have to go through the learning curve but willing. I'll do some research on it. If you know of any good links for me to reference, I'd appreciate. 

Thank you.

http://www.victoryNOWfilmsandtv.com
0 Kudos
newchannel
Level 8

Re: Suggest an ad server company?

I just came across them the other week and have been checking into their service. Looks reasonable. Glad to know you have been using them. Confirms that they appear to be a good company to work with.

 

Thank you.

http://www.victoryNOWfilmsandtv.com
0 Kudos