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Question on Switching from free channel to subscription

A client of mine is looking to switch a currently Free ad-driven Direct Publisher channel to a Subscription SDK.

From an article at Roku's partner success:
• All users who have already installed your channel will still have your channel installed on their devices. 

Does that mean that the sign-up/login screen of the new SDK will just appear the first time they try to load the channel after the switchover? Thanks.

Article referenced:
https://partnersuccess.zendesk.com/hc/en-us/articles/360006923013-How-much-of-an-impact-will-we-have-should-we-move-from-a-Direct-Publisher-to-SDK-channel-
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