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Level 11

Is RAF required for certification?

I know that deeplinking is required for channel certification and wondering if RAF is similarly required, even if a channel does not now or ever intend to use advertising?
I think that it is from reading the cert checklist but figure I should ask before including something unneeded.
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Level 8

Re: Is RAF required for certification?

If you don't use advertising then no.  You may be required for implementing a Roku Marketing pixel which is served through RAF if you want to be part of the Roku search program.
Tyler Smith
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