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1) depends. How are you doing on FTV? maybe point to some games to get idea if easy to port
We have games done in Unity in Fire tv. But i am planning to take the fairly easy ones since Unity games wont work on Roku? Am I right in saying that unity wont work on roku?
2) easy, just like with other STB boxes, since not crowded with good games Nice to hear that.
3) video ads are well developed but you will have to bring own "ad demand" (have account with ad server) Oops. This will be tough.