Roku, Inc. (NASDAQ:ROKU)
Morgan Stanley Technology, Media & Telecom Conference Call
March 05, 2025, 15:20 ET
Anthony Wood - Founder, Chairman, President & CEO
..."So what we're focused on is growing -- this year, is growing platform revenue by implementing our strategy. And our strategy really has three prongs. One is to really lean into our home screen. The fact that, like I said, households with 125 million people every day, turn on their TV, they see our home screen, they begin -- they use that experience to decide what they want to watch. They also engage with that experience, but there's actually a lot of opportunities to put ads in that experience itself. Like, for example, we just added a video ad to our home screen that is used by a whole bunch of different verticals, including car companies, which I like to -- it's a great way to have massive reach instantly for a video ad. So anyway, so leaning more into our home screen. There's a lot of things we can do there."...
..."And our home screen was not one of the things we historically focused on. We focused on keeping it simple. We focused on a great viewer experience. There's Iconic, our viewers love it. It's different than all our competitors, which all tend to look alike. But we didn't really focus on how can we use it to drive our business. And so that's what we're doing now."...
..."Other examples. We added -- we have the marquee ad unit which is on our home screen, which used to be just banner ads and it used to be just M&E ads. We added video to that. So there's video on the home screen now. And we -- and we're selling that increasingly to just consumer packaged goods to all the different verticals. So auto, for example, likes to buy that, that ad.
We also expanded the number of verticals that we do, even for things like we have themes on our home screen like wall paper, and the themes used to all would just be M&E, like Disney would have a new TV show. And so like when they launched Mandalorian, we had a Mandalorian takeover the home screen. So it's really cool. Everyone loves them. They look nice. They work well. But to sort of expand the number and types of verticals that have access to that, we started doing that. So for example, when we recently had a Carnival Cruises home screen takeover. It looked very pretty, but it was much more, it was not an endemic. It was cruises, not movies. So that's another example."...
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