Greetings @Beej1957
Welcome to the Roku Community and thanks for posting regarding your inquiry.
Please be aware that when setting up a Roku device, you do not input your zip code as most of the ads and news are generated from your IP address as your Roku device is connected to your wireless network.
We hope that provides clarification regarding what you are experiencing. If you have another inquiry or issue in the future, please don't hesitate posting in the Roku Community again.
Happy Streaming,
Danny
Danny R.
Roku Community Moderator