Looks like the TV is in "Store/Demo Mode"
If this is a RokuTV, you will need to Factory Reset it and select "Home Mode" during setup.
Settings/System/Advanced System Settings/Factory Reset
If this is not a RokuTV, use your TV remote (not the Roku remote) and see if anything under your TV Settings allows you to toggle between Demo and Home (or something similar.)
Roku Community Streaming Expert
Just another Roku user... I am not a Roku employee.
Insignia RokuTV, Ultra 4660x, Premiere+ 3921, Express 4k+ 3941