Users should always be able to choose time to update. ALWAYS. Worse, if WiFi is bad or no internet connection for some reason (I am in WNC where Internet was out for almost 2 weeks you have NO TV functionality unless factory reset). Ever think of those situations programmers? Heres a little education for you.
I actually own my TV not you. As such, you don't force updates or prevent TV from working. I will contact OEM on TV and either ask for a return or tell others on their website that when they sell you a TV you just rent it from Roku. Get it?!