I saw an ad for breadsticks while pausing a show on the Roku Channel in the upper left corner of the screen.
Olive Garden - Breaks are Better with Breadsticks.
If this minimizes the amount of ad breaks, I am actually fine with it I think. I am not sure if it would bother me to see an occasional small ad playing in the corner as long as the content continued to play. (the breadstick ad was just a still image). If ads start playing in the corner in addition to the regular ad breaks then this would be an unwelcome addition/feature.
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Just another Roku user... I am not a Roku employee.
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