I completely agree. These new Categories and Browse boxes are slowing down choosing streaming channels and showing adds for products I'm not interested in. Roku remotes are bad enough - very slow, very directional and non-responsive. These new boxes have eliminate me using the up arrow to get to the bottom of my streaming channels and made the TV much less desirable on the home screen.
If this is about Roku collecting advertising dollars from TV customers I can only say my next TV won't be a Roku product.
Roku used to be a really great company making great products in the early days. Today - not so much anymore...