Forum Discussion
These "remedies" are ridiculous, not least because they don't work. Roku is annoying users and wasting advertiser's dollars by failing to provide a simple option to restrict streaming and banner advertisements to English-only. I'll acknowledge that what YouTube, Max, etc. may choose to show you on ad-supported tiers is largely up to them, but a) they're at least partly dependent on targeting information provided by Roku, and b) depending on carriage terms, some ads may actually be Roku's anyway.
I generally avoid ad-supported channels regardless, but even on my main menus Roku keeps showing me ads for the Spanish-language Vix channel, apparently just because I live in an area with a large Hispanic population. This seems deeply stupid on Vix's part, but if they're not being given any better control over ad placement than we're being given on what's being shown to us, the real culprit is Roku, and the hard fact is they are completely ripping off Vix. I'm only annoyed, while Roku is taking money from these advertisers to present advertisements to customers that don't understand or want them. For companies like Vix this is just a waste of money, but for general advertisers just trying to reach a Hispanic audience, their ads are actually turning off many Anglophone users who may resent being excluded from brand messaging or promotions.
A supposed advantage of streaming video advertising is that it can be more narrowly targeted to relevant audiences. This ongoing failure to target messages to language-appropriate audiences exposes that to be a fantasy, if not a downright lie. If you can't even show an audience ads in a language they actually understand, how good can your "targeting" possibly be?
I have the same problem but with french commercials. It use to be 60-40 English/french. Now it's all french. Pain in the ass Ruko. Tried all the settings **bleep** you recommend and still french...