The day I see video ads on my Roku devices will be the day I order a competitor's product. I WILL NOT BE SUBJECT TO FORCED VIDEO ADS. I imagine I'm not alone. I'll also likely be helping to replace other family members devices as they begin to complain about the ads. And even worse, you'll have turned a fervent Roku evangelist into a hater. I don't know if Roku staff even frequents this forum much, but I hope someone can stop this CEO from shooting his own company in the foot.
The various tech websites that have reported on this story are filled with users who are angry even at the thought of this type of bad user experience. I can only imagine how many families with young children are going to end up with traumatized kids when invariably there will end up being some video ad for a horror movie (especially when there are already reports in this community of inappropriate static ads).
Sorry to be off topic. What is disappointing to me is that "Roku" made the decision to briefly add the 3X3 or 4X4 app tile grid size Show/Hide choice option to my device and then made the decision (several weeks later) to remove the app tile grid size Show/Hide as an option of choice. And Roku also made the decision to replace the "Continue Watching" that was associated with Recommendation rows with what is now called "On Now" which to me is basically the same as the "Live TV" option. Roku makes the decision (good and/or bad) to modify the users' device when and if they choose to do so. The ad revenue income will out-weigh any user experience complaint.
