OLED sets are more expensive, period. But for that higher price you generally get a far better image (especially black levels). $2k is a lot of money for a 65" TV today, but if you want the best possible picture you likely made a good purchase. Checking Amazon I see the same price on the same TV. But there are less expensive OLED sets on the Best Buy website. Without making a more in-depth analysis I can't say what is lost going to a lower priced model or gained with the higher cost of your current set. I do see your current model has a 5 year panel warranty, so that's a plus. They also claim a higher brightness level for better viewing in lit rooms.