Just hypothetical... what if Roku provides a secret screen menu to switch what app each shortcut button launches?
Doesn't have to be user friendly at all, just 4 blank fields to enter the target App ID's that we'd have to look up ourselves (see Remoku favorites -- xxx.xxx.xxx.xxx:8060/query/apps). Or enter "0" to disable the button.
Roku should be able to keep the same revenue from button affiliation deals, as the secret menu wouldn't be mainstream knowledge. Besides, changing the launch targets would NOT change the imprinted labels on the buttons themselves, so this would only attract people who can live with the button labels no longer corresponding to the actual functions 🙂
