Jaston
Hmm. The factory reset instructions by Roku for the Smart bulb match that of Wyze. I have factory reset mine successfully a couple of times prior to posting to test if procedure worked.
How to factory reset your Roku Smart Home device - https://support.roku.com/article/7875415021975
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Have you tried "Deleting the Device" from the SmartHome app? I have had to reinstall the SmartHome app a few times because it loses communication with my bulb (bulb becomes non-responsive). My next step would be to uninstall the smarthome app, restart my phone, install the smarthome app again, and then try the 3x On/Off procedure again.
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If still no luck then perhaps RokuDanny-R can provide some additional help for you.