RAF Report Discrepancy
I just received my latest ad report today. I noticed a discrepancy in the report and I was wondering if anyone else has seen this. My current report shows less total impressions than the previous mo...
Forum Discussion
"Baradanikto" wrote:
I'm going to have to disagree. The weekly report I get is a spreadsheet that has 5 columns across the top: Date, Ad Unit 1, Ad Unit 2, Ad Unit 3, and Total Impressions. The report starts at January 1, 2018 and contains a row for each day in which and ad impression was reported. Each week, the last line in the spreadsheet shows the last report date. So, for the previous month, the data ended on June 3 and had a total impressions count at the bottom. The current month's report ends on June 9 and has a total impressions count at the bottom. The total impressions count for June 9 is less than the one for June 3. How can that be?
I'm coining a new term called "RAF Math". It can be best summed up as 2+2=1
