I was watching the first season of Great British Baking Show on Roku Channel (btw, thank you Roku for finally bringing the first two seasons stateside!) with my young child, and we were getting ads for shows that were adult-oriented.
Yes, I realize this sort of thing happens on network/cable all the time, but that is one reason that I don't do those and generally stick to premium streaming.
It would be great if when watching a family friendly show on the Roku channel that you would only get family friendly ads. Thanks.