I believe the Smart Guild could be used more effectively for ALL if ROKU will make a Software update as such. Allow the User to select a TV Guild Provider (like Schedule Direct) to provide TV Guild info for users who don't want to use a cable box, or can't get a TV Guild in any other way, so the user can use a PAY or FREE TV Guild service. Roku would have to make a software update that would allow the user to add the Service providers info, web site, ETC to set up service (Schedule Direct is a very good service) also use of the USB PORT to store TV GUILD info/database file on would have to be implemented as well as a way for the ROKU TV to search and display the TV GUILD database info.