I'm not sure what you mean by "weird thing" but...
The part before the colon (media) is the namespace as defined by the "xmlns:media" attribute. It's essentially a way of making a common tag name unique, and associate it with a specific data source. I haven't parsed an XML document with namespaces in BrightScript, but I'd think you would be able to get it with GetNamedElements().
The values I think you're talking about (url, width, and height) are attribute values. You'd access them using @. (ex. xmlElement@url, xmlElement@width, etc). There are examples in the "working with XML" section of the BrightScript reference.
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