If you're using ITVC, you can track your channel with Google Analytics.
The data isn't 100% accurate (because Google wasn't necessarily built for Roku) but it's accurate enough
to give you a decent idea of what's going on with your channel. (Expect 5 - 10% variation).
You'll be able to track visits, page views, length of visit, videos being watched, country's tuning in.
It's VERY handy information to have.
As for monetizing, you want to really look at Channel Launches - NOT number of subscribers.
If you're doing 100,000 or more video views a month, that's when you should consider it.
MaddyGTV Streaming Networks
Find us on Roku in 'Special Interest' or ask for us in 'Search'